Philippe Araujo

Amazing Product Managers are passionate people

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Learnings on products from Mackmyra, a Swedish whisky distillery. The product is the result of a passion towards a problem or a vision. The product’s story comes from that passion and the path to build the product. This story results in a brand. Branding is inventing and attaching a name and an image to a product. The brand is not the concept, it is merely a result. It is a way of giving life to a solution to a problem by choosing colours, features, designs and it’s the first thing that consumers and users experience. From time to...

Philippe Araujo

3 Product managers who can be compared to artists

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In the last weeks, I was thinking a lot about our role and what it means to be a product manager? Our role is still unknown and not understood. Depending on the company it can mean different things and different responsibility. Last weekend I found myself in Stockholm with friends and some people I didn’t know well. I explained that I was a product manager and was met with the usual response. If you work in design or product creation, I am sure you’ll know what it is. “A project manager? - No, a product manager. - Oh,...

Philippe Araujo

Some lessons learned from Facebook News Feed

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There are a lot of people out there who don’t know how Facebook, Instagram or even Google work. They may not even care. However, it’s something that is worth your attention as a product manager and it can change the way you look at your newsfeed. Getting to know exactly how a feed or research works is hard. Big companies mentioned above such as Facebook are changing it almost twice or three times per year. It’s in constant evolution. To make it simple let say that it integrates who you are, where you are, your interests, your...

Philippe Araujo

Everyone is a product manager!

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4 things to change your mind If you were wondering what can happen in the head of PMs, this article is for you. Depending if you are a startup or a big corporation, you may have done a product retreat. In Quebec, it’s called a “Lac à l’épaule” which translates to “lake over your shoulder”. Rules are simple: you go to a place off-site for two to three days with some of your colleagues. These retreats have two main goals: To identify the company focus for the next 6 months/year by having deep discussions on the product,...

Philippe Araujo

Why product manager should build their own product

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I came across lots of talks and blog posts about “How to be a good product manager”, “The X rules of product management” or even better “The differences between a good product manager and a great one”. I think some of those posts bring value to the reader and I recommend them. I have also read a lot of questions like: “Where should I start to become a product manager? What book should I read? What sites or authors should I follow?” My personal point of view is that there is nothing better than learning by yourself. Even with all...

Philippe Araujo

GaryVee Social Media Hustler

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“Document, don’t create” In a nutshell Youtube: +300k Subscribers, +1k videos, +28m views Facebook: +1m likes Twitter: +1,3m followers, +24k likes, +145k tweets Instagram: +550k followers, +1,5k photos Who is GaryVee? Gary Vaynerchuk or GaryVee (on social media) is what we commonly call a hustler in the startup world. Born in an immigrant family from the Soviet Union who moved to New York. He started his entrepreneurial life really young and made his first personal success by selling baseball cards. Later on, working for his dad, he took over the business and grew it from 3 million...

Philippe Araujo

Stop thinking about what your users want, think about what you want

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You will recognize the start of that sentence, especially if you are a developer or a product manager. It’s being used for advertising marketing to trigger your interest in a product that you don’t necessarily need. Now, if the product you are using is not helping you or you can’t find the value in it, then it's because of that sentence! And what’s coming next... The agile world “We are an agile organization. We are going to be agile. We are looking for an agile coach. We are transforming our organization to be more agile.” In...

Philippe Araujo

Fail or Grow: just a perception of the mind

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Failure must be accepted and also embrace. You can't be afraid of it. You need to accept it and then move forward. During 7 years I worked as a consultant for Fujitsu, I was a process and a product manager. My mission were always the same: Arriving for a new assignment at a client office Getting to know them, their process and the tools, they use to deliver their services Starting to change things bit by bit. As a product manager, you are always in uncomfortable position, you need to juggle with clients, users and a team of developers. Everyone...

Philippe Araujo

How this book “hooked” me in different ways

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I read mainly business books, some of them are on techniques and methodologies, others are more focusing on soft skills. Most of the time, it’s hard to find a great book that is entertaining and not too long in that particular field. Hooked is a must read in the list of product manager books. It’s a practical book, not theoretical. I guess to start the review I will put a quote from it which is important to every product manager. “A habit is when not performing a behaviour causes pain” tweet this First there was an observation As...

Philippe Araujo

Beginning of a new adventure

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I don't have a fairy tale story to tell (yet)... I want to talk about the path I decided to take to succeed in this world. I want to use social media to build my brand and share what I know. I am a Portuguese, French, Canadian citizen now living in the UK. I am product manager and also the founder of ReponseIO, a social media marketer tool to enhance and grow your brand. Let’s start from the beginning. Not fitting in the success pattern? I am not a dropout from school. I didn’t sell any companies when...